WIN

Ann, you were talking 

to The WRONG People.

You have to identify everyone

for the canvas card, 

but you shouldn't try 

to persuade everyone.

It's not an efficient way

of using our resources.

“Well, who do I persuade then?”

In each election, we have target groups.

In the last general election,

there were four main groups of

people we had to get through to :

First, the lazy Labour party supporter.

Second, there's the floater.

He made a lot of difference in

the last three general elections.

Third, there's the new young voter.

He doesn't know about the

history of the Labour party

and the thirteen wasted years

and he doesn't care either.

He knows a lot's wrong with The World and he's disillusioned

with political parties.

We've got to impress on him the

difference between the tories and Labour

and what a return to tory market-place philosophy means.

And lastly, there's the young woman,

in the 17 to 24 age group.

She was and is especially important.

The Labour party is still not

getting through to her AT ALL.