“While National’s legal team would eventually contrive to prove otherwise, Captain Marvel wasn’t much like Superman at all. Superman celebrated the power of the individual in settings drawn to look as true to life as possible. Captain Marvel’s stories offered a world that slid and slipped and became unreal, a world where the word took center stage. He embraced the interior world of dream logic, fairy-tale time, and toys that come to life. If Superman was Science Fiction, and Batman was Crime, Captain Marvel planted his flag in the wider territory of pure Fantasy.
His origin story detailed an out-and-out shamanic experience of a kind familiar to any witch doctor, ritual magician, anthropologist, or alien abductee.
Young Billy Batson’s journey begins in a typically mundane setting. Here on a city street corner at night, the reader is introduced to an orphan boy, a victim of the Depression, selling newspapers outside the subway station where he sleeps rough. When Billy is approached by an odd character in a slouch hat and trench coat, he seems to take it all in stride. The stranger’s face is hidden in the shadows beneath his hat brim, and Billy shows a level of trust that would seem unfeasible in our pedophile-haunted twenty-first-century world when he agrees to follow the dodgy figure into the station.
A train arrives in the otherwise deserted station, and it can only be a train from another reality, with modernist motifs daubed across its side like graffiti painted by Joan MirĂ³. Resembling the streamlined Platonic prototype for Harry Potter’s Hogwarts Express, the train carries Billy into a deep, dark tunnel that leads from this world to an elevated, magical plane where words are superspells that change the nature of reality.
Billy’s psychedelic tunnel voyage culminates in another empty train station. Entering, the boy finds himself in a threatening archway of flaring shadows. At the end of the corridor, Billy stands face-to-face with a long-bearded “wizard” who outlines the boy’s new and unexpected duties and abilities. All the while, a monstrous, trembling cube of granite hangs suspended by a splintering thread above the wise man’s venerable skull. Everything is heightened, torch lit, and feverishly real as higher powers explain to Billy their plan.
Billy Batson, Good and True, has been selected to take the place of the retiring wizard, who has used his powers to protect humankind for the last three thousand years and wants a break. The transfer of power is accomplished when Billy speaks the wizard’s name — “Shazam!”— triggering a thunderclap and flash of lightning. In the swirling smoke of the ultimate conjuring trick stands a tall man in a cape. He wears a red military style tunic with a chunky yellow lightning bolt on the chest. His cape is white with a high collar and braided yellow trim. He has a yellow sash around his waist, red tights, and yellow boots. (He wisely steers clear of the underpants-on-the-outside look.) With his slicked-back brilliantined hair, he looks like the boy Billy grown up, perfected. He looks, in actual fact, almost exactly like the actor Fred McMurray, upon whose features Charles Clarence Beck based those of his hero. His final task complete, the wizard slumps back in his throne, and the immense block of stone drops to smash his body flat. His spirit form haunts the panel like Obi-Wan Kenobi dispensing postmortem advice to the fledgling superhero.
It’s a heady brew and it extends the potential of the superhero in the way that “Lucy in the Sky with Diamonds”pushed the prevailing idea of popular music into something unforeseen.
The Magic Word was a concept that connected the hero to the basis of human speech; language, storytelling. Captain Marvel’s power came not from years in the gym or from his alien biology or his royal blood. His power came from a spell.
He was a Magician.
I remember walking alone as a child, chanting every word in the dictionary in the hope of finding my own Shazam! Eventually, everybody searches for his or her own magic word: the diet, the relationship, the wisdom that might liberate us from the conventional into the extraordinary. That eternal human hope for transcendence gave the Captain Marvel strip rocket fuel.
Shazam! has entered the culture as an Abracadabra or Hey Presto! — an all-purpose magical incantation. It was a word of enlightenment and personal transformation that accomplished, in a white-hot instant, what decades of Buddhist meditation could only point toward. His powers were the siddhis claimed by ultimate yogins. In the language of ceremonial magic, Shazam! summoned the holy guardian angel—the exalted future self—to come to one’s aid. When Billy’s natural curiosity got him into trouble, the word could summon Captain Marvel to deal with any and all consequences.
In fact, Shazam was an acronym. Captain Marvel’s powers were derived from six gods and heroes of legend. He was endowed with the wisdom of Solomon, the strength of Hercules, the stamina of Atlas, the power of Zeus, the courage of Achilles, and the speed of Mercury. Mercury was all over the concept, from the bright yellow thunderbolt motif on the captain’s scarlet tunic, to the word games and the presence of the old wizard who gave Billy his word. Billy worked as a roving boy reporter for WHIZ radio, going one step beyond newspaperman Clark Kent in scoring such a prestigious adult job. The tower atop the WHIZ building crackled like the RKO Pictures logo with graphic zigzags. A boy radio announcer seems so perfect a job for a modern Hermes that it’s barely remarkable.
All of this made Marvel the first occult — or, perhaps more accurately, Hermetic — superhero; Marvel was the magus in tights, empowered by angels and the divine. Where Superman’s strength relied on pseudoscientific explanations, Marvel’s adventures opened doors to a world of magical self-belief and transformation. Where Superman tightened his jaw and tackled the ills of The Real World, Marvel smiled a lot and had room for whimsy, warmth, and a well-developed personality. Where Superman’s cape was plain, adorned with only his S brand, Marvel’s was flamboyantly decorated with gold trim and fleur-de-lys. He was wearing the military dress uniform of a regiment of future men and women.
Marvel heralded another innovation. Superheroes had so far been loners. In 1940 Batman had only just hooked up with Robin, and the era of boy sidekicks was yet to kick off in earnest, but Captain Marvel had Family. A superhero family! In 1942, he was joined by his cousin Mary Batson, who only had to speak the name of her hero, “Captain Marvel,” to transform from wise and good Mary Batson into the wise and good Mary Marvel, who could punch a building to dust. The third member of their team was the magnificent Captain Marvel Jr., from Whiz Comics no. 25, 1941.
In an era when so much of the artwork could at best be described as robust primitif, the work of Mac Raboy on these strips had an illustrative delicacy and a grasp of anatomy and movement that made it unique. His Captain Marvel Jr. was a lithe Ariel, effortlessly capturing the blue-sky freedom and potential of youth better than any other superhero. With such accomplished competition as Raboy in the studio, Beck’s polished professional line work also developed a new gloss that propelled Captain Marvel’s sales beyond those of even the mighty Superman. Backgrounds seemed more solid in Marvel Family stories, the shadows were blacker and more distinct, the focus and depth of field somehow sharper, and the comics developed a deluxe look that recalled Disney animation and the best of the newspaper strips.
In his turn, Captain Marvel spawned his own imitator, the British Marvelman — a character who provided my own first exposure to superheroes, when I was three years old and picking my way through a bizarre “Marvelman Meets Baron Munchausen” adventure. Marvelman was a child of necessity rather than inspiration. When DC successfully sued Fawcett Comics, Captain Marvel’s publisher, in 1952 and new Captain Marvel comics ceased to appear, a hasty substitute strip was assembled to fill the pages of his ongoing British reprint title. Editor Mick Anglo reconfigured the basic Marvel Family setup and remade the character as a blond hero in a streamlined jet-age blue costume with no cape and no exterior underpants. Billy and Mary were replaced by Young Marvelman and Kid Marvelman. And yet, as if litigation was somehow built into the concept’s atomic structure, Marvelman himself became the subject of a bitter court wrangle that continued for decades and involved major comic-book industry players like Alan Moore, Neil Gaiman, and Todd McFarlane. Captain Marvel and his cloned offspring found themselves tangled in statutes as if the law had enacted its judgment on Prometheus. Exile would follow. DC would go on to completely destroy Fawcett in court, but the word Marvel would return to haunt DC Comics.
Despite the legal wrangling, the exile and disempowerment of the original Captain Marvel, he and his family had made their mark on the culture. Elvis Presley’s first single appeared three years after DC filed the lawsuit that brought down the entire Marvel Family universe, but the king of rock ’n’ roll identified so strongly with Mac Raboy’s lithe superboy that by the time his own physique was somewhat less than slender, he had his costumes designed to recall Captain Marvel Jr.’s boyish, cavalier spirit. Take a look at the short capes and high collars Presley wore in his later years and note how Captain Marvel Jr.’s tousled, jet-blue cut was re-created on Elvis’s troubled head. Even the lightning bolt TCB logo on the tail of his private jet derived from Captain Marvel’s chest emblem, marking the beginning of a continuing cross-pollination between comics and popular music, two equally despised and scapegoated midcentury art forms.
It is hardly any surprise that Captain Marvel was Ken Kesey’s favorite superhero as well. In 1959 Kesey had volunteered to take part in a series of clinical LSD trials, which inspired him to write One Flew Over the Cuckoo’s Nest. Kesey and some young followers painted a school bus with Day-Glo colors, wrote Furthur on the destination board, and set out to recruit an army of rebels—an alternative society of liberated superhuman beings.
The story of Kesey and his Pranksters with their superhero alter egos — Mountain Girl, Cool Breeze, Black Maria, Doris Delay — and dreams of a new society was transformed into myth by Tom Wolfe in The Electric Kool-Aid Acid Test, which talks of Kesey’s trips into the mountains to summon down lightning from The Rock of Eternity and release a thunderbolt pure enough to blind the squares and deafen the bigots and change the world forever.
The Spirit of Marvel lived on.
