"When this kind of fire starts, it is very hard to put out.
The tender boughs of innocence burn first, and the wind rises, and then all goodness is in jeopardy."
A good old-fashioned romp for AP's 'The Season of the Witch' campaign film.
Our witches include Daisy Lowe, Peaches Geldof & Paz De La Heurta.
Peaches Geldof, best known as the daughter of rock legend/humanitarian Bob Geldof, has received the pink slip from lingerie line, Miss Ultimo. The UK brand’s decision to drop Peaches as celebrity ambassador follows the news of her alleged drug-taking.
Earlier this week, a man came forward claiming that he and 21-year-old Peaches engaged in a drug-fueled night last Thanksgiving. Peaches’ lawyer vehemently denies the reports, however it’s apparent that Miss Ultimo is not risking their image by keeping the alleged party girl on board.
The lingerie brand is removing all of Peaches’ campaign images from their shops, window displays and the company website.
A spokesperson for the brand issued the following statement: “We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract. Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.”
The company’s founder, Michelle Mone, added: “We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches to continue to work with us as the face of Miss Ultimo lingerie.”
Not that I condone the use of drugs in any way, but why do celebrities allow themselves to be photographed in comprising or potentially incriminating situations?! Do they really think such photos will never surface or affect their current situation?!
Sigh. Peaches is young and is unfortunately learning this life lesson the hard (and public) way. However, one has to credit Miss Ultimo for their decision; although the story is ‘alleged’, the brand is staying true to their image by requiring positive role models for their young, impressionable clientele.
Her days as a lingerie model were probably behind her, but Peaches Geldof left a memorable mark on the industry and the countless young women who adored her wild-child style and attitude.
The 25-year-old celebrity model was found dead in her UK home yesterday, the cause unexplained. The news sent shock waves throughout Britain, where her famous family is considered rock aristocracy and is much loved despite its frequent mini-scandals.
Peaches spent much of her brief life in the public spotlight, and a lot of that in front of cameras. Her work as a lingerie model (starting as a teenager) amplified her celebrity and boosted the fortunes of the two brands with which she was most associated: Ultimo and Agent Provocateur.
Peaches was only 19 when she replaced Kate Moss as the new face of erotic superbrand AP. For the fall 2008 collection, Peaches was one of several models who starred in the dazzling, occult-themed Season of the Witch campaign (above) by photographer Tim Bret-Day — still one of the most talked-about lingerie marketing efforts of the past decade.
The following year her distinctive tattoos and dark eyeliner added an edgy, alternative appeal to Miss Ultimo, the new youth label from the fast-rising Scottish brand Ultimo. But her relationship with Ultimo didn’t last long; she was dumped by the label in 2010 over concerns about her party-girl behavior (which she denied).
None of that dimmed her appeal, though, and Peaches remained a popular member of the rarefied child-of-celebrity models club that includes her sister Pixie, Daisy Lowe, Georgia May Jagger and others.
There’s not much to say that can add sense or comfort to such a sad loss. But Peaches left behind a noteworthy portfolio, some of which can be seen here. May she be at peace.
Agent Provocateur, ‘Season of the Witch’ (2008)
No comments:
Post a Comment