The Man Upstairs (YAWH) / The Demiurge.
Q: Who is God in The Matrix?
A: In The Matrix, God is still God.
But The Architect is god of the Matrix, in The Matrix.
The Great Architect of the Universe
There is some good research which suggests that Moses and the Pharoah Akenhaten (brother to Tutenkamen) were in fact one and the same person
You see "Moses" is a title - it means "Heir Aparent"; it isn't a name.
So "Moses" and his followers hook up with this entity, this "god" - who doesn't introduce himself properly.
"I AM THAT I AM!"
And Akenhaten's radical belief system, his Monotheism did not jibe with the prevailing Egyptian Consciousness at the time - and so, Akenhaten, and his Cult of YAWH, and their (uniquely partisan and intercessory) pet god out of Khmet (Egypt), out of Afrika, and into exile in West Asia.
A blog dedicated to finding every cup of Starbucks coffee in Fight Club
I see at least four in this picture.
It has quad cup-holders.
Wyldstyle: I don't think he's ever had an original thought... in his life.
Emmet: [chuckles] That's not true. For instance, one time I wanted a bunch of my friends over to watch TV, not unlike this TV that just showed up magically. And not everybody can fit on my one couch, and I thought to myself, well, what if there's such a thing as a bunkbed but as a couch? Introducing the double decker couch! So everyone could watch TV together and be buddies!
Wyldstyle: That's literally the dumbest thing I ever heard.
Vitruvius: Please, Wyldstyle, let me handle this. That idea is just the worst.
"Beer"
Matt: The generic packaging looks particularly striking when viewed alongside this summer’s crop of blockbusters and their grossly excessive product placement, from Vince Vaughn and Owen Wilson playing sidekicks to Google in The Internship to Superman fighting for truth, justice, and IHOP’s Rooty Tooty Fresh ’N Fruity Breakfast in Man Of Steel. In that context, “food,” “drink,” and the rest feel like a sharp jab at the future of brand integration, which had just begun to pick up steam in the wake of E.T. and his unquenchable thirst for Reese’s Pieces. As Tasha notes, the decision to use generic packaging was born of economic necessity, but it also functions as a defiant rebuke to the early days of product placement—a very punk gesture, indeed.
"Food"
Nathan: Product placement is all about creating favorable distinctions between products that are pretty much the same. But the emphasis on making everything generic in Repo Man makes all products seem equally shitty and flawed, just as the film reveals pretty much all belief systems and subcultures to be shitty and flawed, so there’s a furtive philosophical component to this running gag as well.
"Products"
Repo Man Forum: punk, consumerism, identity, and L.A.
Loki: Do you think the Bifrost is the only way in and out of this realm? There are passages between worlds to which even you, with all your gifts, are blind.
Fabuland - Like Pepperland, only with crazy animal heads.
Emmet: Hey, uh, listen. Do you think you can explain to me why I'm dressed like this? And what those big words in the sky were all about? And, like, where we are... in time?
Lucy: Your home, Bricksburgh, is one of many realms in the universe. There's also this one, Pirates Cove, Knights Club, Vikings Landing, Clown Town, and a bunch of others we don't even mention. Lord Business, or as you think you know him, President Business, stole the Kragl, the most powerful object in the universe...
[in slow dreamy voice]
Lucy: ... blah, blah, blah. Proper name. Place name. Backstory stuff... I'm so pretty. I like you. But I'm angry with you for some reason...
"Yog-Sothoth knows the gate. Yog-Sothoth is the gate. Yog-Sothoth is the key and guardian of the gate. Past, present, future, all are one in Yog-Sothoth. He knows where the Old Ones broke through of old, and where They shall break through again. He knows where They have trod earth's fields, and where They still tread them, and why no one can behold Them as They tread."
—H. P. Lovecraft, "The Dunwich Horror"
Duplo: We are from the planet Duplo, and we're here to destroy you.
Emmet: Oh, man.
"Jews or Berries"
"They worshipped, so they said, the Great Old Ones who lived ages before there were any men, and who came to the young world out of the sky. Those Old Ones were gone now, inside the earth and under the sea; but their dead bodies had told their secrets in dreams to the first men, who formed a cult which had never died."
"... the Old or Ancient Ones, the Elder Gods, of cosmic good, and those of cosmic evil, bearing many names, and themselves of different groups, as if associated with the elements and yet transcending them: for there are the Water Beings, hidden in the depths; those of Air that are the primal lurkers beyond time; those of Earth, horrible animate survivors of distant eons."
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