BRAND

Patrick McGoohan in BRAND (1959)

Brand is a priest who accepts the consequence of his choices, and is deeply bound to doing the "right thing". 

He believes primarily in the will of man, and lives by the belief "all or nothing". 

To make compromises is therefore difficult, or questionable. 

His idea of God is derived from the Old Testament. 

Brand's beliefs render him lonely, because those around him, when put to the test, generally cannot or will not follow his example. 

He is a young idealist whose main purpose is to save The World, or at least people's souls, but his judgment of others are harsh and unfair. 

The word brand means "fire" in Danish, Norwegian, Swedish, Dutch and German.

“Joey, there’s no living with it,” Shane says to a teary-eyed Joey at the end of the movie. “The killing. There’s no going back from it. Right or wrong is a brand. A brand sticks. There’s no going back. Now, you run on home to your mother and tell her … tell her everything’s alright. There aren’t any more guns in the valley.”