Ohrwurm - "You're gonna want to go right ahead and..."

"The Adherents of the Repeating Meme. J’accuse!"

Adherents of the Repeating Meme

"That's all very well and really kind of obvious. 

But if you stop and think about it, a repeated meme is just an idea. 

And that's all they are: an idea. 

Nice little cover for the real troublemaker."

You know the terms "Valley Girl", and "Valley Speak" were invented by Frank Zappa in 1983?

Zappa claimed to be a Libertarian - it seems to me, a lot of what he meant by that, in his terms, consisted of psycholinguistic deconstructionism for the purpose of culture-jamming, which is a very effective means of inoculating yourself against the Memes and other MK techniques and methodology.

The German term for these translates directly as "Ear Worms".

Ohr (“ear”) + Wurm (“worm”). In ancient times, dried and ground animals of the order Dermaptera were used to treat ear diseases, which resulted in the Late Latin name auricula. Later the name was in error explained as "worm that enters the ear".

Embedded Commands

Embedded Commands are commands which have been softened by embedding them in a particular sentence. This means that they are less likely to be noticed and it is more likely that the client will follow the command.

Be aware that if you lead people to do what's in their interest they are likely to thank you, if you lead people to do what is against their interest they are likely seek revenge!

Embedded commands are one aspect of hypnotic language.

"Ummm, I'm gonna need you to go ahead come in tomorrow. So if you could be here around 9 that would be great, mmmk... 

oh oh! and I almost forgot ahh, I'm also gonna need you to go ahead and come in on Sunday too, kay. 

We ahh lost some people this week and ah, we sorta need to play catch up."

What does the weekly newsletter of capitalist running-dogs, Forbes Magazine, say about this:

The 30 Magic Marketing Words You Should Be Using

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following 30 “magic marketing words” in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

1. You – Write as though you’re speaking to the customer and about the customer, not about yourself.
2. Because – Give customers a reason why they need to take action.
3. Free – “Because” we all like free things, right?
4. Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
5. Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
6. Amazing – Customers will respond to something that is incredible.
7. Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
8. Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
9. Act now – Motivate an immediate response with a limited-time offer.
10. Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
11. Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
12. New – Your product or service is the cutting edge in your industry.
13. Save – The most powerful word to showcase monetary savings, or even time savings.
14. Proven – Remind customers that your product, service or business is tried-and-true.
15. Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
16. Powerful – Let customers know that your business, product or service is robust.
17. Real results/guaranteed results – Your customers want results, after all.
18. Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
19. The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
20. Instant –Instant access or downloads are more appealing than waiting.
21. How to – Start off with a solution so customers read the rest of your copy.
22. Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
23. Premium – Premium helps denote high quality.
24. Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
25. More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
26. Bargain – Because customers want a great deal, remember?
27. No obligation – Create a win-win situation for your customers.
28. 100% money-back guarantee – Again, no risk.
29. Huge – A large discount or outstanding offer is difficult to resist.
30. Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

Valley Girl

She's a Valley Girl

Valley Girl

She's a Valley Girl

Okay, fine...

Fer sure, fer sure

She's a Valley Girl

In a clothing store

Okay, fine...

Fer sure, fer sure

She's a Valley Girl

In a clothing store

Like, OH MY GOD! (Valley Girl)

Like-TOTALLY (Valley Girl)

Enchino is like SO BITCHEN (Valley Girl)

There's like the Galleria (Valley Girl)

And like all these like really great shoe stores

I love going into like clothing stores and stuff

I like buy the neatest mini-skirts and stufl

It's like so BITCHEN cuz like everybody's like

Super-super nice...

It's like so BITCHEN..,

On Ventura, there she goes

She just bought some bitchen clothes

Tosses her head 'n flips her hair

She got a whole bunch of nothin' in there

Anyway, he goes are you into S and M?

I go, oh RIGHT...

Could you like just picture me in like a LEATHER TEDDY

Yeah right, HURT ME. HURT ME...

I'm sure! NO WAY'

He was like freaking me out...

He called me a BEASTIE...

That's cuz like he was totally BLITZED

He goes like BAG YOUR FACE'

I'm sure!

Valley Girl

She's a Valley Girl

Valley Girl

She's a Valley Girl

Okay. fine...

Fer sure, fer sure

She's a Valley Girl

So sweet 'n pure

Okay, fine...

Fer sure, fer sure

She's a Valley Girl

So sweet'n pure

It's really sad (Valley Girl)

Like my English teacher

He's like... (Valley Girl)

He's like Mr. BU-FU (Valley Girl)

We're talking Lord God King BU-FU (Valley Girl)

I am SO SURE

He's like so GROSS

He like sits there and like plays with all his rings

And he like flirts with all the guys in the class

It's like totally disgusting

I'm like so sure

It's like BARF ME OUT...

Gag me with a spoon!

Last idea to cross her mind

Had something to do with where to find

A pair of jeans to fit her butt

And where to get her toenails cut

So like I go into this like salon place, y'know

And I wanted like to get my toenails done

And the lady like goes., oh my God, your toenails

Are like so GRODY

It was like really embarassing

She's like OH MY GOD, like BAG THOSE TOENAILS

I'm like sure...

She goes, uh, I don't know if I can handle this, y'know.

I was like really embarassed...

Valley Girl

She's a Valley Girl

Valley Girl

She's a Valley Girl

Okay, fine

Fer sure, fer sure

She's a Valley Girl

And there is no cure

Okay, fine

Fer sure, fer sure

She's a Valley Girl

And there is no cure

Like my mother is like a total space cadet (Valley Girl)

She like makes me do the dishes and (Valley Girl)

CLEAN the cat box (Valley Girl)

I am sure

That's like GROSS (Valley Girl)

BARF OUT' (Valley Girl)

OH MY GOD (Valley Girl

Hi!

Uh-huh... (Valley Girl)

My name?

My name is Ondrya Wolfson (Valley Girl)

Uh-huh

That's right, Ondrya (Valley Girl)

Uh-huh .

I know (Valley Girl)

It's like ...

I do not talk funny ...

I'm sure (Valley Girl)

Whatsa matter with the way I talk? (Valley Girl)

I am a VAL, I know

But I live in like in a really good part of Encino so it's okay (Valley Girl)

So like, I don't know

I'm like freaking out totally

Oh my God!

Hi - I have to go to the orthodontist

I'm getting my braces off, y'know

But I have to wear a retainer

That's going to be really like a total bummer

I'm freaking out

I'm SURE

Like those things that like stick in your mouth

They're so gross ..

You like get saliva all over them

But like, I don't know, it's going to be cool...