Sunday 2 December 2018

UnBranded





 

“Brand Britain”


A Brand is a disfiguring injury deliberately inflicted to mark slaves and cattle and belonging to their Master.


It has no physical substance — 

it is insubstantial.


A man has to be what he is, Joey. 
Can't break the mold. 
There's no living with the killing. 

There's no going back. 

Right or wrong, it's a brand. 

A brand that sticks. 

Now you run on home to your mother... you tell her everything's alright. 

There are no more guns in the valley. 


brand (n.)

Old English brand, brond "fire, flame, destruction by fire; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz "a burning" (source also of Old Norse brandr, Old High German brant, Old Frisian brond "firebrand; blade of a sword," German brand "fire"), from PIE root *gwher- "to heat, warm."


Meaning "iron instrument for branding" is from 1828. Meaning "mark made by a hot iron" (1550s), especially on a cask, etc., to identify the maker or quality of its contents, broadened by 1827 to marks made in other ways, then to "a particular make of goods" (1854). Brand-name is from 1889; brand-loyalty from 1961. Old French brandbrant, Italian brando "sword" are from Germanic (compare brandish). 

brand (v.)

c. 1400, "to impress or burn a mark upon with a hot iron, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). Figuratively, often in a bad sense, "fix a character of infamy upon," mid-15c., with the criminal marking in mind. As a means of marking ownership or quality of property, 1580s. Related: Brandedbranding.



brandish (v.)

"move or raise," as a weapon, mid-14c., from Old French brandiss-, present participle stem of brandir "to flourish (a sword)" (12c.), from brant "blade of a sword, prow of a ship," which is from Frankish or some other Germanic source, from Proto-Germanic *brandaz "a burning," from PIE root *gwher-"to heat, warm." Spanish blandir, Italian brandire are likewise from Germanic. Related: Brandishedbrandishing.

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